Are you thinking about starting an e-cigarette business in Dubai? You are not alone. With the global shift toward safer smoking alternatives, e-cigarettes have surged in popularity, and the UAE is no exception. Since the legalization of e-cigarettes in 2019, the market in Dubai has grown rapidly.

In fact, the UAE’s e-cigarette industry is projected to reach US$77.9m in 2025. It is anticipated that the market will experience an annual growth rate of 5.75% (CAGR 2025-2030).

But to tap into this booming industry, you must comply with strict legal regulations, starting with obtaining an e-Cigarettes license in Dubai.

This comprehensive guide breaks down the licensing process, costs, required documents, and benefits, helping you make informed business decisions with confidence.

What Is an E-Cigarette License in Dubai?
Why Dubai Legalized E-Cigarettes
How to Get an E-Cigarette Commercial Trading License in Dubai
ESMA Certification for Vape Products: Why It Matters
Requirements for ESMA Vape Product Registration
Cost of Starting a Vape Business in Dubai
Documents Required to Operate a Vape Business in Dubai
Benefits of Starting an E-Cigarette Business in Dubai
Common Mistakes to Avoid
How to Register an E-Cigarette License in Dubai Free Zone
Final Thoughts
Let Dubai Business Services Help You

What Is an E-Cigarette License in Dubai?

If you want to trade, import or manufacture electronic smoking devices (vapes, e-cigarettes, etc.) in Dubai, you will need a Tobacco and Smoking Accessories Trading License. This falls under the regulation of the Department of Economic Development (DED) and involves product registration through ESMA (Emirates Authority for Standardization and Metrology).

This license legally permits your business to deal in e-cigarette products across Dubai and the wider UAE market. Whether you operate on the mainland or in a free zone, acquiring the right license is your gateway into a legitimate and growing industry.

Why Dubai Legalized E-Cigarettes

Dubai legalized the use and sale of e-cigarettes in April 2019 to help regulate a rapidly growing market and reduce illegal imports. The regulation ensures that only certified and tested products enter the market, protecting public health while opening doors for investors and entrepreneurs to explore this new industry segment.

With increasing demand for smoking alternatives and wellness products, the e-cigarette market in Dubai continues to flourish.

How to Get an E-Cigarette Commercial Trading License in Dubai

1. Apply for Trade Name and Initial Approval

Begin by choosing a business name that aligns with UAE naming guidelines. Once approved, you’ll need to apply for initial approval from DED or your respective free zone authority if operating in a free zone.

2. Submit Office Space and Tenancy Contract

You must submit a valid lease agreement (Ejari) for your business premises. This is mandatory even for virtual offices in some free zones.

3. Obtain the E-Cigarette Trading License

Apply for a Tobacco and Smoking Accessories Trading License through the DED or free zone authority. This allows you to legally operate your vape business within Dubai.

This step also prepares you for applying to ESMA.

ESMA Certification for Vape Products: Why It Matters

To ensure consumer safety, ESMA certification is a mandatory requirement before you can legally import or sell e-cigarette products in the UAE. It validates that your products meet UAE safety and quality standards.

Steps to Apply for ESMA Approval:

Obtain a Certificate of Free Sale

This document must be issued by the health or governmental body in your product’s country of origin. It confirms that the product is sold legally there.

Dubai Municipality Approval

Before approaching ESMA, you must first obtain approval from Dubai Municipality — this certifies that your business and products meet municipal health and safety regulations.

Submit ESMA E-Form

An e-form submission is required with product details, ingredients, packaging and technical specifications.

Prepare and Submit Required Documents:

Certificate of Free Sale
Valid Trade License
Lab analysis and ingredient breakdown
Product label information
ISO certifications from manufacturer
Battery and device safety test reports (if applicable)
Trademark certificate and ECAS certificate
User manuals in Arabic and English

Once submitted:

ESMA evaluates the documentation and issues a Consumer Product Registration Certificate — a green light to operate your vape business in Dubai.

Requirements for ESMA Vape Product Registration

To meet ESMA’s strict safety guidelines, your products must:

Adhere to ISO 9001:2015 for quality management
Include a full list of ingredients (including nicotine levels, heavy metals, caffeine, etc.)
Be tested by ISO 17025 certified labs
Have child-resistant packaging (UAE Standard GSO ISO 8317)
Be properly labeled with warnings, usage guides and expiry dates
Submit proof of risk assessments from the manufacturer

Each flavor, strength and variation must have individual lab reports and certification.

Cost of Starting a Vape Business in Dubai

The cost of establishing an e-cigarette business in Dubai varies based on factors like business structure, location and scope of operations. On average, initial setup costs range from AED 15,000 to AED 25,000. Starting an e-cigarette business in Dubai includes various setup costs:

Expense	Estimated Range (AED)
Trade License	10,000 – 15,000
ESMA Certification	5,000 – 10,000
Office Rent	8,000 – 20,000
Lab Testing & Documentation	5,000 – 8,000
Misc. Gov. Fees & Visas	5,000+

Total Estimated Cost: AED 25,000 to 40,000 depending on business size, product variety and number of visas.

Though the upfront investment may seem high, legal compliance offers credibility and builds long-term trust among consumers.

It’s advisable to consult with business setup consultants to obtain a detailed cost breakdown tailored to your specific needs.

Documents Required to Operate a Vape Business in Dubai

To smoothly set up your business, prepare the following documents:

Valid Trade License from DED or Free Zone
ESMA Certificate
Certificate of Free Sale
Owner’s Passport Copies
Lease Agreement (Ejari)
NOC from landlord
Product safety reports and lab results
Detailed product specifications and ingredient breakdown
User guides and product labels in Arabic & English

Having complete documentation not only accelerates the process but also avoids compliance issues later.

Benefits of Starting an E-Cigarette Business in Dubai

High Market Demand

Smoking cessation efforts are fueling demand for e-cigarettes and vape devices, especially among young adults and expats.

100% Foreign Ownership

The UAE allows 100% foreign ownership of mainland and free zone businesses — a major benefit for international investors.

Low Taxes

The UAE’s tax structure is highly favorable:

0% Personal Income Tax
9% Corporate Tax (only for net profits exceeding AED 375,000)

Strong Regulatory Framework

While regulations may seem strict, they ensure market quality, consumer safety, and a level playing field for businesses.

Fast Business Setup

Thanks to streamlined procedures, many licenses and approvals can be obtained within 2 to 3 weeks, provided all documents are in order.

Common Mistakes to Avoid

Applying without proper product testing and documentation
Ignoring ESMA certification — it is mandatory, not optional
Using unregistered trademarks or packaging designs
Not complying with battery safety or child-lock requirements
Operating without a valid Dubai Municipality permit

By working with experts familiar with local laws, you can avoid these costly errors.

How to Register an E-Cigarette License in Dubai Free Zone

If you choose to set up in a free zone like Dubai Multi Commodities Centre (DMCC) or Dubai Silicon Oasis (DSO), you’ll still follow most of the same procedures but with different authorities.

Benefits of Free Zone Setup:

Full foreign ownership
Zero import/export duties within the zone
Access to warehouses and logistic services
No requirement for local sponsor

However, note that you will need an additional DED permit if you want to sell outside your free zone.

Final Thoughts

Dubai offers a thriving landscape for entrepreneurs looking to enter the e-cigarette industry. With a clear path to licensing, favorable taxes and a growing market, now is a great time to launch your business.

That said, compliance is key. From acquiring your eCigarette license in Dubai to securing ESMA approval, every step matters. By following UAE standards, you ensure long-term credibility, safety and consumer trust — pillars for a successful vape business.

Let Dubai Business Services Help You

At Dubai Business Services, we specialize in helping entrepreneurs like you set up and grow their businesses in Dubai. From trade license application and ESMA certification to office leasing and legal support, we handle it all.

Let us turn your business vision into a reality.

Ready to get started? Contact us today at +971543322846 and get your vape business on the fast track!

Frequently Asked Questions

Do I need a license to sell e-cigarettes in Dubai?

Yes, you need a special license called a Tobacco and Smoking Accessories Trading License to sell, import or manufacture e-cigarettes in Dubai.

What is ESMA certification and why does it matter?

ESMA certification shows that your vape products are safe and meet UAE quality rules. You must have it to sell or share vapes in the UAE.

How long does it take to get an e-cigarette license in Dubai?

If you have all the right paperwork, getting the license usually takes about 2 to 3 weeks.

Can a foreigner own a vape business in Dubai

Yes, foreigners can fully own an e-cigarette business in Dubai, whether it’s in the main city or in free zones.

How much does it cost to start an e-cigarette business in Dubai?

Starting a vape business costs between AED 25,000 and AED 40,000, depending on where the business is, how big it is, what products you sell, and the license fees.

E-Cigarettes License in Dubai – Ultimate Guide 2025